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Graphic Design Articles

Bitmaps and Vectors

A description of bitmap and vector graphics and their advantages and disadvantages.

 

Pantone Matching System

An explanation of the Pantone International Colour Matching System.

 

Designing With Colour

Choice of colour in Graphic Design, colour association and an explanation of the main colour schemes.

 

Logo Design Tips

Tips for designing logos, and things to consider before you start designing a logo.

 

What is CMYK Printing?

An article defining what CMYK is and what CMYK separations are.

 

How to Convert RGB Files to CMYK in Photoshop

Advice on how best to convert your RGB photographs to CMYK colours, using Photoshop, before sending your files to a commercial printer.

 

 

Business Start-up Articles

Choosing a Company Name

Article describing the process of naming a company.

 

What is a Logotype?

Article about Logos and Logotypes.

 

Trademarks

Article about trademark design, registration and the law.

 

Company Branding

An article about company branding for a successful business.

 

Business Card Marketing

How to effectively market your business using the humble business card.

 

Building Your Brand

Tips to help you build your company brand.