A description of bitmap and vector graphics and their advantages and disadvantages.
An explanation of the Pantone International Colour Matching System.
Choice of colour in Graphic Design, colour association and an explanation of the main colour schemes.
Tips for designing logos, and things to consider before you start designing a logo.
An article defining what CMYK is and what CMYK separations are.
How to Convert RGB Files to CMYK in Photoshop
Advice on how best to convert your RGB photographs to CMYK colours, using Photoshop, before sending your files to a commercial printer.
Article describing the process of naming a company.
Article about Logos and Logotypes.
Article about trademark design, registration and the law.
An article about company branding for a successful business.
How to effectively market your business using the humble business card.
Tips to help you build your company brand.
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